Today we’d like to share an example dealer website. Here at Bluesky we specialise in bespoke automotive website design – and this coupled with our market-leading motor trade solutions and innovations makes us ideally placed to deliver incomparable bespoke innovations that allow our clients to stand out from the crowd.
Long-term client, Caffyns, approached us with a unique vision – to create an omni-channel automotive ecommerce journey that seamlessly integrated with the Codeweavers API and platform, integrated a sophisticated part exchange solution, and could facilitate a search journey for customers who didn’t know what make and model they wanted.
Thankfully Bluesky already had the products and expertise to create this bespoke customer-flow, and we have delivered a custom integration on top of our existing AutoTransact eCommerce platform.
Budget Search Journey
It is estimated that 20% of your customers don’t know what make or model of car they are looking for – instead, these customers typically have a budget in mind. However, traditional car search is built for the other 80%, and ensuring a search works for both can be challenging.
On the Caffyns website we provided a “get out” for customers who felt uncertain, directing them instead to a bespoke budget search journey.
In just three steps customers could specify their budget and preferred purchase type, and provide details of their Part Exchange to get an accurate, CAP-live drive valuation that feeds automatically into their deposit. Even better, these valuations (powered by the incredibly sophisticated AutoTransact valuation functionality) are then immediately available within the ecommerce checkout and the vehicle details pages, ensuring true omni-channel continuity.
Deal-building Functionality
On the vehicle details pages we created a custom version of the Codeweavers API integration, which allows our dealers to have unique finance presentations, and integrate that finance with other intelligent Bluesky solutions.
For Caffyns, the project focused on allowing customers to stack their own deal in as much detail as they wanted before contacting the dealership – whilst also facilitating more traditional journeys for customers who were less digitally engaged.
Here you can see that the finance sliders are fully integrated with the part exchange valuation module. Once stacked, the customer can then progress through the eCommerce journey, making a reservation, paying for the car outright in cash, or even completing a full end-to-end finance application into the Codeweavers portal.
Since launch, the Caffyns omni-channel solution has delivered:
