Our Blog

Welcome to the Bluesky blog. This is your go-to place for automotive industry news, digital marketing updates and web design know-how - make sure to bookmark this page to stay up-to-date!

Latest Articles

What do dealer SEO strategies look like in 2019?

A look at the year ahead in automotive Search Engine Optimisation - what's new, what's the same, and what should car dealers be focusing on over the next 12 months?

How to Tell if Your Dealer Website Needs an SEO Package

SEO, is the art of changing content and technical aspects of your website in order to encourage the site to show higher up search result pages on search engines such as Google or Bing. Involving both on-site and off-site aspects, it’s a long-term strategy and something of an artform! So, what should you look out for to suggest you need to invest in SEO?

How can AdRoll help your dealership?

Have you heard of AdRoll, a well-respected retargeting and prospecting platform? Here's how they can help your dealership to maximise returning traffic.

Understanding Analytics on Your Dealer Website

Website statistics – what murky waters, right? You could be forgiven to wanting to avoid all the nonsensical words and complicated stats – but we believe that it’s worth taking the time to understand your website performance stats. In fact, we think it’s vital to having a successful website. Here are the areas we think are vital, and what they mean in the automotive marketplace:

CarGurus Guest Blog | Measurement Matters: Beyond Lead Generation and Towards a More Complete Picture of Engagement

Don’t let an overabundance of data and dashboards keep you from measuring what really matters. When gauging the success of your digital marketing, you should be looking at metrics from the top and the bottom of the buying funnel: engagement and lead generation. Here’s what to think about, what metrics really matter, and where to get them.

How to write a SEO friendly blog post

Bluesky's in-house SEO experts offer their top tips on how dealers can write their very best SEO-focused blog posts.

Automotive Digital Marketing Cheatsheet - The Ultimate Jargon Buster

Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!

7 Key Dealer Car Finance Trends Codeweavers found last month

Charlotte Turn from Codewaeavers shares the last month's key online car finance trends!

The retention cycle in the car industry and how you can use marketing to help you

As there is a practical and cost-saving marketing approach, how can you tap into the automotive retention cycle to maximise your customer retention? And how can digital marketing help you out?

Auto Trader Click Awards – Why JCT600 and HR Owen Won

This year we are delighted to announce that two websites produced by the Bluesky Interactive design team received these prestigious awards - HR Owen won “Digital Retailer of the Year” and JCT600 scooped the “Best Digital Customer Experience” award!

How Colour & Copy Can Improve Your Sales Conversions on Your Dealer Website

There are a number of factors which you can consider when aligning your colour and content writing choices with your dealership’s branding and web design.

How Has Politics Affected The UK Automotive Industry So Far in 2017?

With the General Election in May and Article 50 negotiations beginning this week, it seems that automotive news has been rife with political policies regarding the impacts of the automotive and manufacturing industries, and particularly their effects on the environment.

Simple Steps For Your Dealership To Embrace Personalisation

According to a recent report from Episerver about the ‘State of Digital Commerce’, 62% of marketers admit that they aren't utilising personalisation in their communications with customers! Here's a few simple tips to get you started...

5 Things Your Competitors Can Teach You About Your Dealership's Online Presence

Keeping an eye on your competitor's online activities means that you can avoid overlooking simple things that could improve your own dealership’s online reputation. How many of these are your car dealership doing to make yourself stand apart from your competitors?

How To Be The Most Popular Car Dealer In Your Area

With local searches like “car dealerships near me” growing every month, being the best dealer in your local area matters more than ever. But how can you make sure your dealership is the most popular? Here are a few suggestions for you to demonstrate that your dealership goes the extra mile.

The Future of The Automotive Industry and How It Will Impact Your Business

The automotive marketplace is constantly developing in response to the ever-changing demands of its consumers. Arguably a chicken-and-egg scenario: does technology lead demand, or is it the other way around?

Why Your Colleagues Know Nothing About Buying Cars

One of the pitfalls of being employed in the car dealer world is the likelihood that you and your colleagues probably haven’t actually purchased a car for years. Therefore it could be the case that their knowledge of how to buy cars for themselves, rather than selling them to others, doesn’t match that of a real-life customer. Read on to find out how you can remedy this.

Google Reporting: What Do Website Statistics Actually Mean?

Whilst using Google Analytics is crucial for measuring your success and formulating strategies for your dealership’s campaigns, it can be very easy for beginner users to get lost in the terminology. Many of these terms are confusing or similar to each other, so our Google-certified experts have rounded up a list of the most common terms to help you start to bust the jargon.

Can't Keep Up? 5 Ways to Simplify Communicating with Your Customers

Providing consistently successful customer service is all about maintaining effective communication. Nowadays, that stretches into the customer’s online experience of your dealership. Here's a few tips which could save you time, without scrimping on the quality of your communications.

How Should Auto Dealerships be Using Email Marketing in 2017?

Email marketing is a low cost tool that can enable dealerships to build lasting relationships with their customers, far beyond the initial sale of the car. Ensure that you are the first port of call when customers need to address these needs by concentrating on these points.

Simple Ways to Boost Engagement on Your Dealership Website

Whilst elements such as ‘likes’ on your social media channels and traffic coming to your site mean that people are certainly initially interested in what you have to say, this is only the starting point. So, here are a few very simple things that you can do to increase your visitors engagement with your website.

3 Things You Didn't Know Affected Your Dealer Website SEO

Dealer SEO is a complicated area - that’s why clients ask us to help. For instance, did you know that these three elements can have a big impact on your organic traffic?

6 Sales and Marketing Podcasts for your Dealership to Start Listening to Today!

A well-chosen podcast is an opportunity to learn something new, top-up your knowledge, or even offer new perspective on your dealership - all you need is a pair of willing ears and you can make the best use of your ‘in-between’ time!

3 Predictions for Tech that will Change Automotive Marketing within Just 5 years!

Technological advances have snowballed over recent years. Listed in this article are a few interesting concepts and products that could shape the landscape of digital marketing for auto businesses in the coming five years.

Encourage sales for your dealership with LinkedIn

Here are a few simple tips on getting started on the LinkedIn social media network.

How Servicing and MOTs Can Contribute to Online Customer Retention

Taking into consideration the importance of the aftersales department, we've come up with some ways that these services can be utilised on your website to help you milk the maximum customer retention performance out of your digital activity!

7 Ways You Can Empower Your Sales Team in Order to Please Your Customers

Why not try some of these top tips to send your sales team from "average" to "impressive"? Deliver the wow experience that helps retain more customers.

Saving The 1% - Quick Website Fixes to Generate More Enquiries

We come up with 10 easy ways to improve your website conversions, helping you to generate more enquiries with minimal effort!

5 Stats from Real Car Dealer Websites that Will Get You Thinking

If you are interested in boosting the performance of your dealer website, then these stats will probably be of interest to you. This is real, anonymised dealer website data!

How can I test my new motor trade website?

New dealer websites need testing from the agency designing them AND the client the website is for. Here's how you can test your brand new website.

Could Live Chat help your dealership?

Live chat has been one of the biggest trends of the past few years, and for good reason. It gives customers a change to communicate “live” with your company, without having to pick up the phone or walk into a dealership. So how can it benefit you?

Who Are Your Visitors? Dealer Website Demographics Explored

Dealer groups are unlikely to have access to much information about the demographics of their customers and website visitors. Here is how Google Analytics can help you to find out more!

Bluesky Interactive are Highly Commended in 3 digital categories at this year’s Car Dealer Power Awards!

We’re delighted to announce that our loyal clients have voted in their masses at this year’s Car Dealer Power Awards, meaning that we have been Highly Commended for a remarkable three categories!

Non-Automotive: 5 Websites That Can Help You to Sell More

Every once in a while we like to look outside of the motor trade and find some great websites that can offer some new inspiration or fresh ideas. Let’s see what’s on the table today…

7 Competition Ideas for Car Dealer Social Media

Do you do much on Social Media? Is your car dealership always Intagramming, or maybe you have a loyal customer base on Facebook? Maybe your sales staff are experts at tweeting to people in the area planning on buying cars?Get some great new social ideas from our in-house team today.

5 Steps to Follow When Planning Your Next Car Dealer Website

How do you go about planning a new website? What do you need to think about? How do you know what the car buying public need? As leading motor trade website providers, we share the top 5 steps that will help you towards a new, exciting and objective-driven website that could change your online performance for the better.

Service Booking Issues - The Trials & The Truths

Service Booking should be a key element of a motor trade website - so why do traditional multi-step booking forms have such a high drop off rate? The Bluesky team investigate...

How can we use demographic data in our online marketing?

Last week we wrote about how to gather demographic data on your car buyers and your website visitors. Now let’s take a look at how that data can be used to help you improve your digital marketing and your customer targeting.

Using Demographics Series: How to gather demographic data.

The first instalment in our series of articles investigating how car dealers can use demographic data in their online marketing.

Design inspiration: What trends are we seeing in 2016 to date?

We are 5 months into 2-16 - so it's the perfect time to identify this year's web design trends. What's hot, what's cool, and what can car dealers take inspiration from?

The 10 Most Common Problems with Car Dealer Websites

As a digital marketing agency we’re ideally positioned to share some of the most common missed opportunities with a dealer’s website presence.

How Bluesky Interactive Stays at the Cutting Edge of Dealer Websites

Ever since Bluesky Interactive were first to the dealer marketplace with Responsive Design, we’ve aimed to stay at the cutting edge of technology. From working with third parties through to developing exciting products with our in-house tech team, we’re always beavering away at something!

6 Minimalist Website Designs that Car Dealers can Learn From

They may be simple, but that doesn't mean they don't have lessons for the automotive market.

What Does It Mean? Introducing the Concept of an Omni-Channel Experience.

Digitally engaged dealers should be planning how they will improve the online experience for their customers (and, ideally, their sales team), and a major part of that will likely be delivering an Omni-channel experience.

NADA: What we can learn from the American Dealer Market

Now that NADA has drawn to a close we wanted to pull together some of the key things that we've picked up – both from the convention and from the American dealer market in general. So, what does the US have to teach us?

5 Ways to Update Your Quarterly Offers in Record Time

Next week is quarter change week. Getting offers online is one of the most challenging and demanding parts of a digital dealer presence. So, how can you update your offers in record time?

5 Common Myths About Social Media For Car Dealers

Social Media can be a sticky subject for our car dealer clients. Because a motor trade Twitter or Facebook account tends not to generate leads as its main focus, dealers tend to worry that it is a waste of money, or a waste of time. Read on for a few of the common social media myths we’re here to dispel.

Do real-data valuations generate more enquiries?

One of the biggest website trends of the last 12 months for car dealers has been the addition of car valuation lead generators. “Value my car” leads can now account for more than 50% of enquiries on a typical website, but do live valuations perform better than standard forms?

3 Early Warning Signs of Falling Website Traffic

Without traffic, your website means nothing. To use an old metaphor, you’ll be shouting into an empty room. Here we share 3 key areas that can tell you your traffic is falling.

Launching the CogExpress Dealer Website Package

CogExpress is a dealer website solution that offers a fully-responsive website packed with off-the-shelf dealer technology, and which is from brief to live in just 4 weeks.

Interested? Let us call you back

You're in good company

iVendi, Codeweavers, Google, Microsoft
Rackspace, CAP, Autotrader, Dealerplus