Vehicle Image Background Replacements - How to and When to

"The answer to that is going to really depend on your image capture process. We have lots of dealers who really struggle with moving their cars around to the optimal location, taking consistent imagery, and ensuring that quality. In that case, image background replacements can really help solve that issue for you. However, if you've got a brilliantly branded, beautiful spot where you take the same photos consistently every time, then it's probably not necessary. And that's where the advantage really comes into play."

"It's pretty good. It will return images incredibly fast, so you'll get them back to your website within a minute a lot of the time, rather than the days that you used to have with some of the more manual solutions. Occasionally it will do things like blank out an aerial, and that's why the solution that we use combines an element of human quality control. It will always go through a check, always make sure that it's putting out the best quality image, and you get the best of both worlds."

"Cognition in general is built as a pay-as-you-go platform, so you're only ever going to pay for what you're actually using. In this case, actually no - it's not that expensive. You'll pay a small amount per image, and it's entirely up to you how you approach that. We have some dealers who will replace just the first image, some who will automatically replace the first three images, and then others who choose to only manually replace the images that they really want to do, and so it's completely within your control at all points."