Automated Vehicle Descriptions

"Yes, they can be. They are much more engaging for a user to read. They're better than a list of boring information that you typically find on a vehicle details page. But at the same time, they're only as good as the content that you put in. So that's why when we do our automated vehicle descriptions, we add a lot of information about the specification of the car. And we also give dealers the opportunity to add any kind of features that they want, such as warranties or benefits, and USPs.”

"Some dealers choose to check every single description that they write. They'll approve them, and then they'll publish them. However, most dealers choose to do just one-off spot checks. If that's the case, we just advise that you put a disclaimer on the website so that you can make sure that everyone knows that they're written by AI and there may be a chance of small inaccuracies."

"Cognition lets you generate a description as soon as a vehicle comes into stock, and that can obviously be really powerful in terms of consistency and performance and speed to market. However, it's always going to be on a case-by-case basis as to what works best for you and your business and your process when getting vehicles added online. And so really, you're the only one that's going to be able to answer in which way that fits in your journey."