Simple Dynamic Numbers
There are some very advanced dynamic number providers on the market, and these offer un-paralleled levels of measurability and reporting. However, we are aware that not all vehicle dealers want to use these providers, which is why we have developed our own COG Dynamic Number system.
This simple concept allows dealers to assign "tags" to specific numbers. When these tags are added to the end of a URL it causes the numbers on the front end of the website to change. This allows you to use specific tags, for instance, on your PPC campaigns or on your email marketing.
By measuring the number of calls to these specific numbers you can tell which marketing medium has delivered leads and use this data to refine your campaigns.
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