Standard Website Modules

Our websites come with a range of technologies and features as standard, available off the shelf to provide an excellent experience for car dealers and customers alike. Whatever your dealership size, our modular approach to automotive web design means that you can build a package of your favourite products and services to suits your specific business needs.

Effective and Flexible

It is our aim to offer products and solutions that meet your needs and those of your car buying customers. This is why we make the effort to integrate with any and all suppliers, as well as offering this collection of standard modules that can really enhance your website offering.

We can't list every feature of a COG Platform website - we'd be here for weeks. However, below are some of the key modules that are available as standard.

Want More?

We also offer a range of additional and third party modules that take your website to the next level. Find out more.

Products

Website Modules

Content Management System

An easy-to-use CMS that allows you to create, edit and update pages and page elements. This allows you to be in control of your website content such as text, images, videos and banners.

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Website Modules

Cognition Back Office

Our exclusive back office system, with access to many of your website modules and to your stock. Cognition also contains a statistics and stock management focused insight dashboard.

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Website Modules

My Garage

Allow visitors to save their favourite used vehicles to their forecourt or garage, using cookies to allow them to see those vehicles upon returning to the website.

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Website Modules

Compare Vehicles

As an extension of your "My Garage" feature, allow customers to compare their favourite cars for MPG, CO2 and other key specifications.

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Website Modules

Similar Vehicles

Ensure customers stay on your website by providing them with similar used or available new stock, maximising site engagement and the chance of enquiry.

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Website Modules

Reserve Online

Make the most of buying intent with PayPal or bank-based deposit functionality, combined with 20 minute stock refreshes to prevent double buying.

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Website Modules

Testimonials

Upload your own testimonials, thumbnails and star ratings with our easy CMS driven testimonials module, helping you to promote your business's expertise.

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Website Modules

Stock Import

Ensure your website stock is always up to date by importing stock onto the Cog Platform from a DMS or other third party, with excellent stock reporting.

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Website Modules

Stock Exports

It is easy to export full or partial stock feeds to aggregators and other industry destinations, thanks to our dedicated feeds department and easy Cognition interface.

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Website Modules

Advanced Vehicle Sorting

Car buyers often know what they want - and by allowing them to sort your stock by MPG, CO2, Price and more you ensure that they can find the perfect car as easily as possible.

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Website Modules

Multiple Search Styles

If the data exists, we can search it – allowing your customers to find multiple makes and models at once, search using predictive free text, or choose the Lifestyle or body style category that suits their needs best.

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Website Modules

Live View Count

Add a time element to your search results by displaying the number of people who viewed a car recently, in order to encourage customers to enquire sooner.

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Website Modules

Valuation Forms

Valuations are one of the most popular enquiry types of dealer websites, so make sure to include a valuation form (with or without VRM lookup) in order to drive enquiries.

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Website Modules

Service & MOT Booking

A full range of service booking options are available, from call back request forms through to live calendar booking forms that integrate into your DMS.

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Website Modules

DMS, LMS & CRM integrations

In order to ensure that your business works as smoothly as possible we can integrate your Cog Platform website into most DMS, LMS and CRM solutions – and if we haven’t worked with your particular supplier before we can add it to our list.

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Website Modules

Simple Dynamic Numbers

Whilst our website can work with advanced dynamic numbers providers, we also offer the ability to tag links with your numbers as standard, in order to ensure website measurability.

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