VIP & Event Systems
A finalist for the Digital Initiative of the Year in the 2015 Motor Trader Awards, the COG VIP system allows you to promote an in-dealership or sales event using "VIP" codes.
Visitors can be directed to a landing page where they enter their code (i.e. a code contained in an email, or a radio advert), or they can "Request a code" via a banner on the homepage. Once the code is entered they complete their car reg number, see the VIP offers, and book a slot to come into the dealership for the event. This means not only can you estimate turnout, but you can also measure which campaigns are delivering the most bookings.
Of course, this "Off the Shelf" version is only the first step - the world is your oyster when it comes to customising this product with bespoke developments that ensure it works perfectly for each specific event you run. And in combination with our Mission Control Campaign Management System, and COG Campaign Automated Email Marketing, it has amazing potential.
Call us today on 01926 651000.