We know that digital marketing can be a confusing field, full of jargon and new technology. As such, we have put together a range of short, animated videos that address commonly asked questions about various areas of automotive digital marketing. Whether you are an independent car dealer confused about how to improve their PPC quality score, or a multi-franchise dealer trying to get your head around Instagram, hopefully you''ll find the answer here.
PPC
Paid Search or PPC is a key area of automotive digital marketing, helping to maximise conversions and drive relevant traffic to your dealer website. Find the answer to PPC FAQs here.
What is Quality Score?
How Can I Target My Ads?
What Makes a Good Landing Page?
Can I Get 100% Impression Share?
SEO
Search Engine Optimisation has changed a lot in the past two years, and will carry on changing. Find the latest changes and answers to your questions in the following videos.
Does My Site Need to be Mobile Friendly?
How Fast Can I Expect Results?
Should I Buy SEO Links?
Content Writing Guidelines
Social Media
Understanding the different social media networks and how they can work for your dealership can be complicated - but not with the help of these automotive FAQ videos.
How to set up a Twitter Account
How to set up a Facebook Page