Automotive Digital News & Ideas
As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.
29 April 2019
As a digital marketing agency we’re ideally positioned to share some of the most common missed opportunities with a dealer’s website presence.
07 January 2019
What will 2019 mean to the web design world? What will the big trends be? What will matter (and what won’t) when you design your 2019 dealer website?
03 December 2018
A look at the year ahead in automotive Search Engine Optimisation - what's new, what's the same, and what should car dealers be focusing on over the next 12 months?
23 February 2018
SEO, is the art of changing content and technical aspects of your website in order to encourage the site to show higher up search result pages on search engines such as Google or Bing. Involving both on-site and off-site aspects, it’s a long-term strategy and something of an artform! So, what should you look out for to suggest you need to invest in SEO?
04 January 2018
Have you heard of AdRoll, a well-respected retargeting and prospecting platform? Here's how they can help your dealership to maximise returning traffic.
09 November 2017
Website statistics – what murky waters, right? You could be forgiven to wanting to avoid all the nonsensical words and complicated stats – but we believe that it’s worth taking the time to understand your website performance stats. In fact, we think it’s vital to having a successful website. Here are the areas we think are vital, and what they mean in the automotive marketplace:
20 October 2017
Don’t let an overabundance of data and dashboards keep you from measuring what really matters. When gauging the success of your digital marketing, you should be looking at metrics from the top and the bottom of the buying funnel: engagement and lead generation. Here’s what to think about, what metrics really matter, and where to get them.
09 October 2017
Bluesky's in-house SEO experts offer their top tips on how dealers can write their very best SEO-focused blog posts.
22 September 2017
Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!