Automotive Digital News & Ideas
As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.
28 July 2017
There are a number of factors which you can consider when aligning your colour and content writing choices with your dealership’s branding and web design.
22 June 2017
With the General Election in May and Article 50 negotiations beginning this week, it seems that automotive news has been rife with political policies regarding the impacts of the automotive and manufacturing industries, and particularly their effects on the environment.
05 May 2017
According to a recent report from Episerver about the ‘State of Digital Commerce’, 62% of marketers admit that they aren't utilising personalisation in their communications with customers!
07 April 2017
Keeping an eye on your competitor's online activities means that you can avoid overlooking simple things that could improve your own dealership’s online reputation. How many of these are your car dealership doing to make yourself stand apart from your competitors?
10 March 2017
One of the pitfalls of being employed in the car dealer world is the likelihood that you and your colleagues probably haven’t actually purchased a car for years. Therefore it could be the case that their knowledge of how to buy cars for themselves, rather than selling them to others, doesn’t match that of a real-life customer.
20 February 2017
Providing consistently successful customer service is all about maintaining effective communication. Nowadays, that stretches into the customer’s online experience of your dealership.
13 February 2017
Email marketing is a low cost tool that can enable dealerships to build lasting relationships with their customers, far beyond the initial sale of the car. Ensure that you are the first port of call when customers need to address these needs by concentrating on these points.
20 January 2017
A well-chosen podcast is an opportunity to learn something new, top-up your knowledge, or even offer new perspective on your dealership - all you need is a pair of willing ears and you can make the best use of your ‘in-between’ time!
06 January 2017
Here are a few simple tips on getting started on the LinkedIn social media network.