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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

07 January 2019

Our Pick of Web Design Trends for 2019

What will 2019 mean to the web design world? What will the big trends be? What will matter (and what won’t) when you design your 2019 dealer website?

23 February 2018

How to Tell if Your Dealer Website Needs an SEO Package

SEO, is the art of changing content and technical aspects of your website in order to encourage the site to show higher up search result pages on search engines such as Google or Bing. Involving both on-site and off-site aspects, it’s a long-term strategy and something of an artform! So, what should you look out for to suggest you need to invest in SEO?

04 January 2018

How can AdRoll help your dealership?

Have you heard of AdRoll, a well-respected retargeting and prospecting platform? Here's how they can help your dealership to maximise returning traffic.

09 November 2017

Understanding Analytics on Your Dealer Website

Website statistics – what murky waters, right? You could be forgiven to wanting to avoid all the nonsensical words and complicated stats – but we believe that it’s worth taking the time to understand your website performance stats. In fact, we think it’s vital to having a successful website. Here are the areas we think are vital, and what they mean in the automotive marketplace:

22 September 2017

Automotive Digital Marketing Cheatsheet - The Ultimate Jargon Buster

Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!

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