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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

02 February 2021

What can we learn from Motor Trade eCommerce in 2020?

2020 was the year of Click & Collect for UK automotive dealers, with COVID 19 pushing the industry forward. Bluesky look back through a year's worth of data on our flexible eCommerce platform, AutoTransact, to see how buyers interact with checkout functionality.

25 January 2021

How to Sell Electric Cars on Your Website

By September 2020 there were more than 160,000 electric cars on UK roads – and that figure is only going to continue to grow. The electric revolution is here - but are dealer websites ready to showcase these eco-friendly vehicles to their full potential?

10 September 2020

What we know about car buyers now that we are out of lockdown

The last quarter has been a challenging one, but that doesn’t mean that we haven’t learnt anything useful from our time spent in lockdown. In fact, as the UK’s car dealers rallied and leapt to embrace the digital showroom and new ways of selling, we saw the pandemic laying the groundwork for some long-term changes and new priorities in automotive digital marketing.

30 January 2020

5 Things to Consider with Automotive eCommerce

Planning to sell your used cars on your car dealer website? Here are some of the questions you should consider before making the leap - and some ways that our industry-leading automotive ecommerce platform can help you lead the crowd.

01 August 2019

Free Digital Tools for Car Dealers

As a leading automotive agency, we work with and try out a lot of clever (and not so clever) digital tools. Here we share some of our favourite free tools that car dealers can take advantage of.

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