Automotive Digital News & Ideas
As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.
04 January 2018
Have you heard of AdRoll, a well-respected retargeting and prospecting platform? Here's how they can help your dealership to maximise returning traffic.
09 November 2017
Website statistics – what murky waters, right? You could be forgiven to wanting to avoid all the nonsensical words and complicated stats – but we believe that it’s worth taking the time to understand your website performance stats. In fact, we think it’s vital to having a successful website. Here are the areas we think are vital, and what they mean in the automotive marketplace:
20 October 2017
Don’t let an overabundance of data and dashboards keep you from measuring what really matters. When gauging the success of your digital marketing, you should be looking at metrics from the top and the bottom of the buying funnel: engagement and lead generation. Here’s what to think about, what metrics really matter, and where to get them.
09 October 2017
Bluesky's in-house SEO experts offer their top tips on how dealers can write their very best SEO-focused blog posts.
22 September 2017
Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!
08 September 2017
Charlotte Turner from Codewaeavers shares the last month's key online car finance trends!
25 August 2017
As there is a practical and cost-saving marketing approach, how can you tap into the automotive retention cycle to maximise your customer retention? And how can digital marketing help you out?
14 August 2017
This year we are delighted to announce that two websites produced by the Bluesky Interactive design team received these prestigious awards - HR Owen won “Digital Retailer of the Year” and JCT600 scooped the “Best Digital Customer Experience” award!
28 July 2017
There are a number of factors which you can consider when aligning your colour and content writing choices with your dealership’s branding and web design.