Automotive Digital News & Ideas
As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.
22 September 2017
Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!
08 September 2017
Charlotte Turner from Codewaeavers shares the last month's key online car finance trends!
25 August 2017
As there is a practical and cost-saving marketing approach, how can you tap into the automotive retention cycle to maximise your customer retention? And how can digital marketing help you out?
14 August 2017
This year we are delighted to announce that two websites produced by the Bluesky Interactive design team received these prestigious awards - HR Owen won “Digital Retailer of the Year” and JCT600 scooped the “Best Digital Customer Experience” award!
28 July 2017
There are a number of factors which you can consider when aligning your colour and content writing choices with your dealership’s branding and web design.
22 June 2017
With the General Election in May and Article 50 negotiations beginning this week, it seems that automotive news has been rife with political policies regarding the impacts of the automotive and manufacturing industries, and particularly their effects on the environment.
05 May 2017
According to a recent report from Episerver about the ‘State of Digital Commerce’, 62% of marketers admit that they aren't utilising personalisation in their communications with customers!
07 April 2017
Keeping an eye on your competitor's online activities means that you can avoid overlooking simple things that could improve your own dealership’s online reputation. How many of these are your car dealership doing to make yourself stand apart from your competitors?
10 March 2017
One of the pitfalls of being employed in the car dealer world is the likelihood that you and your colleagues probably haven’t actually purchased a car for years. Therefore it could be the case that their knowledge of how to buy cars for themselves, rather than selling them to others, doesn’t match that of a real-life customer.