Skip to main content

Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

04 January 2018

How can AdRoll help your dealership?

Have you heard of AdRoll, a well-respected retargeting and prospecting platform? Here's how they can help your dealership to maximise returning traffic.

09 November 2017

Understanding Analytics on Your Dealer Website

Website statistics – what murky waters, right? You could be forgiven to wanting to avoid all the nonsensical words and complicated stats – but we believe that it’s worth taking the time to understand your website performance stats. In fact, we think it’s vital to having a successful website. Here are the areas we think are vital, and what they mean in the automotive marketplace:

22 September 2017

Automotive Digital Marketing Cheatsheet - The Ultimate Jargon Buster

Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!

14 August 2017

Auto Trader Click Awards – Why JCT600 and HR Owen Won

This year we are delighted to announce that two websites produced by the Bluesky Interactive design team received these prestigious awards - HR Owen won “Digital Retailer of the Year” and JCT600 scooped the “Best Digital Customer Experience” award!

Talk to us