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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

22 September 2017

Automotive Digital Marketing Cheatsheet - The Ultimate Jargon Buster

Do you ever find yourself confused by all the (numerous!) digital marketing related terms that different agencies throw around? Even though we at Bluesky try to keep things transparent and straightforward, we can still find ourselves talking a bit of digital gobbledygook from time to time. Plus, we know that a lot of dealers receive unsolicited sales emails from lots of digital companies – so, here’s how to never get blinded by jargon again!

14 August 2017

Auto Trader Click Awards – Why JCT600 and HR Owen Won

This year we are delighted to announce that two websites produced by the Bluesky Interactive design team received these prestigious awards - HR Owen won “Digital Retailer of the Year” and JCT600 scooped the “Best Digital Customer Experience” award!

22 June 2017

How Has Politics Affected The UK Automotive Industry So Far in 2017?

With the General Election in May and Article 50 negotiations beginning this week, it seems that automotive news has been rife with political policies regarding the impacts of the automotive and manufacturing industries, and particularly their effects on the environment.

10 March 2017

Why Your Colleagues Know Nothing About Buying Cars

One of the pitfalls of being employed in the car dealer world is the likelihood that you and your colleagues probably haven’t actually purchased a car for years. Therefore it could be the case that their knowledge of how to buy cars for themselves, rather than selling them to others, doesn’t match that of a real-life customer.

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