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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

08 April 2021

Achieving Objectives Series: Increasing Enquiries & Conversion Rate

So maybe your website is getting exactly the right traffic, from the right places – but you’re concerned that not enough of those visitors are turning into leads. Perhaps you are getting leads, but they’re not in the best format for your sales team to turn them into real sales? Maybe you want to explore eCommerce, but don’t know where to start. Today we turn our attention to ways that you can boost the level of enquiries and conversions from your automotive website.

25 March 2021

How We Define Your AutoEdge Website Personalisation Strategy

If you haven’t heard of Bluesky’s AutoEdge website personalisation solution before, then you’ve been missing out. This clever, A.I. Powered tool allows you to understand your website visitors, and personalise your site to meet their needs and expectations. As your site gets more relevant, your conversions increase. So, what is the process for adding it to your dealer site?

01 March 2021

Achieving Objectives Series: Generating More Traffic for Car Dealer Websites

Do you want more traffic to the most important pages of your motor trade website? Maybe you are concerned that visitor levels are dropping off. Or perhaps you have a key offer that needs to gain more traction – now. Whatever your reasons, here are some of our top tips for generating more traffic to your website.

23 February 2021

Bluesky's Policy on Supporting Internet Explorer

We elaborate on our support Strategy for Internet Explorer 11, digging into alternative browser options and what compatibility means for your dealer website.. If you're concerned about what browsers you should (and shouldn't) be supporting in order to have a cutting-edge high-performance dealer website, this is the article for you!

09 February 2021

Achieving Objectives Series: Ways to Improve Dealership Brand Awareness

Do you want more local customers to think of your business when they come to buy a car? Are you worried that your business name isn't ringing bells with your target market? Maybe you want to stand apart from competitors. Whatever it is, here are some of our favourite marketing ideas for boosting customers' brand awareness about your dealer group.

02 February 2021

What can we learn from Motor Trade eCommerce in 2020?

2020 was the year of Click & Collect for UK automotive dealers, with COVID 19 pushing the industry forward. Bluesky look back through a year's worth of data on our flexible eCommerce platform, AutoTransact, to see how buyers interact with checkout functionality.

25 January 2021

How to Sell Electric Cars on Your Website

By September 2020 there were more than 160,000 electric cars on UK roads – and that figure is only going to continue to grow. The electric revolution is here - but are dealer websites ready to showcase these eco-friendly vehicles to their full potential?

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