eCommerce in Automotive is having its moment, with increasing numbers of dealers embracing solutions like Bluesky’s AutoTransact checkout solution to help them sell both used and new vehicles online.
Many dealers don’t yet feel confident enough to embrace full cash purchase or end-to-end finance online – but here at Bluesky we are already seeing evidence that customers are ready to start buying vehicles entirely online.
Even better, the feedback we have received so far suggests that online purchases are likely to result in more profitable sales, as they reduce the likelihood of a customer haggling – and these effects have even been seen with simple reservations!
In order to embrace online sales, and maximise the likelihood of a customer feeling ready to commit, there are a few key improvements you can make to your website:
Address questions and queries quickly and efficiently by offering live chat directly on your Vehicle Details Pages (VDPs). Ideally the chat should be manned by people who know your stock and can answer specific questions, but if not you could always consider a chat bot. These clever little programmes can use your vehicle spec and images to answer a surprising number of common questions, then direct enquiries or chats to your dealership team if more info is needed.
To buy online, customers need to feel confident that the vehicle they receive will be exactly what they expect. As such, honesty is encouraged here - whilst you obviously want to showcase your vehicles in their best possible light, you also need to be believable to give customers a sense of confidence in their decisions.
In order to be truly transparent, there are a number of things you can do: