Automotive PPC Essentials | What is CTR?

Welcome to the first in a series of quick videos on Frequently asked Automotive PPC questions.

Are you a car dealer wanting to understand more about the downright muddy waters of Pay Per Click marketing? Or perhaps you have been receiving PPC reports and want to know what all those pesky Google acronyms actually mean? 

In the first instalment in the series, our in-house automotive Pay Per Click digital marketing experts tell you what CTR (Click through rate) means. We'll also give a brief overview of some of the ways that we make sure to improve CTR in the paid search campaigns that we run for dealers of all sizes.

And what's even better? The video is only 1 and a half minutes long! So grab yourself a biscuit and get watching...

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