If you want to have a strong presence in your local area, it will be important that you have a general presence on Google across a range of relevant terms. There is a lot you can do non-organically (such as the ideas we've shared above), but a holistic strategy should include at least an element of SEO activity.
Focus in on the content of your website, and its speed, to ensure that your website has the highest chance of showing locally for relevant terms. Ideally, you'll want to have an SEO agency like Bluesky Interactive running monthly SEO strategies to deliver consistent improvements, especially considering how often Google's algorithms change - but there is plenty you can do in-house that will offer improvements over your search engine "baseline". Why not speak to us today about an SEO quote?
Top tip - don't forget to optimise your dealership's Google My Business location pages. These are increasingly important for car dealerships, and having the right information, strong reviews and lots of images is an essential part of your organic presence.
Our in-house team know car dealer marketing back -to-front - so why not request a campaign proposal today? Simply click the "Talk to us" link below and we'll be happy to pull you something together: