Dealer SEO is a complicated area - that’s why motor trade clients of all sizes ask us to help! For instance, did you know that the 3 areas below can have a big impact on your organic traffic? That impact then leads to more sales leads and more relevant people reaching your dealer website!
Dealership CitationsSearch engines use an array of different methods to measure the quality of the websites that they list. Google make regular updates and changes to their algorithms - called names like Penguin, Panda and Hummingbird - to continually improve the quality of their results.
A citation is an online reference to your business's name, address and phone number (NAP). Citations are important as they legitimise your business and establish trust for your website’s visitors. At the same time, search engines will rank your site higher in their results if you’re regarded as valid and credible.
Getting listed on other websites is a great place to start a citation strategy. Both local and industry-specific business directories such as Yell and 118 are very useful, however you can also bear in mind content such as government websites and online news articles. Just make sure that all your citations match, as non-matching citations are a big red flag for Google!
It’s important to remember that building a strong SEO strategy is a process - you can’t expect to yield traffic overnight. Consistency is key, and regular updates and attention are vital to keep your SEO as current as possible - there are trends and fluctuations, which you should endeavour to stay on top of.
This is why we will check and build citations monthly as part of our strategy and why this strategy constantly develops.
Evergreen ContentGood quality content is great for visitors and search engines. ‘Evergreen’ simply means that the content is focused on longevity rather than being trend-led and therefore time sensitive - such as VW’s ‘Dieselgate’, which we hope won't be getting searches years down the line! Long after the publish date, this is the content that stays in top positions when returning results in a search, as new people will keep searching for it, reading the content and being shown the posts in search results.
Conversely, non-evergreen content is time sensitive. Posts about the US election, for instance, would fall into this category, as just a few months down the line the search volumes will have fallen off a cliff. Evergreen content helps generate ongoing search engine traffic, rather than a short term spike.
To help you improve in this area, attempt to create fresh content for weekly blog posts, combining evergreen and time-sensitive titles - topics such as how-to tutorials, jargon busting help sheets or FAQ’s creates sustainable reading for visitors to come back to.
Tagged ContentBy ‘tagged’ content, we are referring to ‘behind the scenes’ labels identifying content on your website. These are placed within the HTML make-up of a website and are not visible to the customer viewing the site - only the search engine will be able to read the tags. This tagging will then tell the search engine the nature of the content of that page - such as dealership reviews and scores, car prices, dealership location information and more.
A design and SEO-focused agency like Bluesky can help to tag all of your automotive content with something called ‘schematic markup’, helping Google to showcase your information better in search results. Plus, the relevance and clarity of your site as a whole will improve.
If all of this seems like confusing jargon, though, we are here to help. All you need to do is fill in the enquiry form below to take the first step in growing your organic traffic with Bluesky as your specialist motor trade SEO agency.