Automotive Digital News & Ideas
As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.
01 March 2021
Do you want more traffic to the most important pages of your motor trade website? Maybe you are concerned that visitor levels are dropping off. Or perhaps you have a key offer that needs to gain more traction – now. Whatever your reasons, here are some of our top tips for generating more traffic to your website.
23 February 2021
We elaborate on our support Strategy for Internet Explorer 11, digging into alternative browser options and what compatibility means for your dealer website.. If you're concerned about what browsers you should (and shouldn't) be supporting in order to have a cutting-edge high-performance dealer website, this is the article for you!
09 February 2021
Do you want more local customers to think of your business when they come to buy a car? Are you worried that your business name isn't ringing bells with your target market? Maybe you want to stand apart from competitors. Whatever it is, here are some of our favourite marketing ideas for boosting customers' brand awareness about your dealer group.
02 February 2021
2020 was the year of Click & Collect for UK automotive dealers, with COVID 19 pushing the industry forward. Bluesky look back through a year's worth of data on our flexible eCommerce platform, AutoTransact, to see how buyers interact with checkout functionality.
25 January 2021
By September 2020 there were more than 160,000 electric cars on UK roads – and that figure is only going to continue to grow. The electric revolution is here - but are dealer websites ready to showcase these eco-friendly vehicles to their full potential?
18 January 2021
Bluesky's partnership with Car & Driving offers dealers content-rich social proof - but this impressive provider also bring some extra benefits to the table.
29 September 2020
Digital is revolutionising the way customers research and purchase vehicles, yet, the telephone - a critical weapon in a car dealer’s armoury - is not given the respect it deserves. Find out how it can work for you...
10 September 2020
The last quarter has been a challenging one, but that doesn’t mean that we haven’t learnt anything useful from our time spent in lockdown. In fact, as the UK’s car dealers rallied and leapt to embrace the digital showroom and new ways of selling, we saw the pandemic laying the groundwork for some long-term changes and new priorities in automotive digital marketing.
21 May 2020
Dealer website traffic analysis paints a positive picture of industry recovery, following in-depth analysis of dealers visit patters and conversion rates.