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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

20 September 2021

Have You Developed a Cookies Strategy for Your Website?

Cookies are getting a lot of attention at the moment, and it's important that your website is compliant. However, different legal teams have different interpretations of what counts as "compliant". Now is the time to sit down and device a strategy that meets your specific interpretations and needs.

01 September 2021

How can you maximise checkout profitability?

Today we're sharing some insights on the Value Added Products module, part of the AutoTransact automotive checkout solution. Letting dealers sell products above and beyond the vehicle, this is a real opportunity to make more profitable sales!

17 August 2021

How Can Video Chat Power the Digital Dealership?

The physical dealership is still important - but the last 18 months have shown us just how much of the journey can (and will) be done online. Today, Bluesky's specialist video-chat partner, Vee24, share some insights into how video chat can be the missing link between the physical showroom and the online dealership.

11 August 2021

Achieving Objectives Series: How to Make My Website More User Friendly

In the latest edition of our series designed to help you target specific websites objectives, we investigate how car and van dealers can ensure that their website is user friendly. There are a number of ways that you can make your website work for both your needs and those of your customers, and our digital marketing experts are going to address some of the key themes.

15 June 2021

Looking Outside Automotive - Some Cool Ideas from Other Industries

In today’s blog we look outside of automotive, scouring the internet to find websites who do something just a little different. Be it eCommerce, UX, design or something else entirely, we share some beautiful gems from other industries to get you feeling inspired.

04 June 2021

Achieving Objectives Series: Increasing eCommerce Uptake

eCommerce is here to stay, with customers paying deposits to reserve a car, applying for finance, and even paying cash to buy vehicles outright. The technology is ready too – with products like AutoTransact ensuring dealers are at the cutting edge. However, not everyone is ready to buy – and in today’s edition of the “Achieving Objectives” series we’re looking at some ways you can boost your eCommerce uptake.

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