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Automotive Digital News & Ideas

As experts in car dealer websites and all-things automotive and digital related, we like to share our knowledge. Read on for our latest articles on digital motor trade issues and solutions – you’ll find them jam-packed with ideas and innovation.

15 June 2021

Looking Outside Automotive - Some Cool Ideas from Other Industries

In today’s blog we look outside of automotive, scouring the internet to find websites who do something just a little different. Be it eCommerce, UX, design or something else entirely, we share some beautiful gems from other industries to get you feeling inspired.

04 June 2021

Achieving Objectives Series: Increasing eCommerce Uptake

eCommerce is here to stay, with customers paying deposits to reserve a car, applying for finance, and even paying cash to buy vehicles outright. The technology is ready too – with products like AutoTransact ensuring dealers are at the cutting edge. However, not everyone is ready to buy – and in today’s edition of the “Achieving Objectives” series we’re looking at some ways you can boost your eCommerce uptake.

11 May 2021

Achieving Objectives Series: Improving How Trustworthy Customers Think My Dealership Is

Websites aren’t just about the end moment of selling your cars – they also have important roles to play far higher up the purchase funnel. We believe that a dealer website should provide multiple reasons for a customer to trust your business, helping you to stand out from the crowd – and yes, ultimately sell more! In today’s edition of the “Achieving Objectives Series”, we’re looking into ways that you can build, support and improve your dealership’s reputation and perceived trustworthiness using your website and digital marketing.

27 April 2021

5 Cool Settings in Our Automotive Ecommerce Solution

Gain insight into some of the clever eCommerce options within the cutting-edge AutoTransact platform, the most flexible automotive checkout on the market. Today we're sharing 5 settings that ensure AutoTransact stands apart from it's competitors, giving you a truly flexible platform!

08 April 2021

Achieving Objectives Series: Increasing Enquiries & Conversion Rate

So maybe your website is getting exactly the right traffic, from the right places – but you’re concerned that not enough of those visitors are turning into leads. Perhaps you are getting leads, but they’re not in the best format for your sales team to turn them into real sales? Maybe you want to explore eCommerce, but don’t know where to start. Today we turn our attention to ways that you can boost the level of enquiries and conversions from your automotive website.

25 March 2021

How We Define Your AutoEdge Website Personalisation Strategy

If you haven’t heard of Bluesky’s AutoEdge website personalisation solution before, then you’ve been missing out. This clever, A.I. Powered tool allows you to understand your website visitors, and personalise your site to meet their needs and expectations. As your site gets more relevant, your conversions increase. So, what is the process for adding it to your dealer site?

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