Reporting to the eMarketing Manager, the eMarketing Executive is responsible for managing Pay Per Click campaigns for a variety of automotive clients, which will include Google AdWords, Bing, Facebook and other paid advertising platforms.
Duties will include the day-to-day set-up and implementation of PPC campaigns, including keyword, ad and conversion optimisation, split testing ads and landing pages; implementation of paid advertising across social media channels and growing PPC search traffic and conversions along with managing budgets and maximising ROI.
The ideal candidate will have:
In-depth experience of dealing with Google Adwords accounts within an agency or business environment
Knowledge in all areas of PPC including; shopping ads, dynamic search, RSLA, Remarketing and Display
Strong analytical and MS Excel skills
Impeccable spelling and grammatical expertise
Amazing attention to detail
This is an exciting role managing campaigns for a wide range of budgets and strategies, with a real opportunity to grow clients' digital marketing strategy and deliver excellent, measurable results.