Our Blog

Welcome to the Bluesky blog. This is your go-to place for automotive industry news, digital marketing updates and web design know-how - make sure to bookmark this page to stay up-to-date!

Latest Articles

Pour yourself a cuppa and listen to this week’s Car Dealer Podcast.

We’re here, and we’re taking over the airwaves! In a Bluesky Interactive first, we’ve been interviewed for a podcast which is now available online for any discerning dealers wanting to get a little insight into the digital world and the future direction of dealer websites.

Investing in People: My First Week as an Apprentice at Bluesky Interactive

Bluesky have just taken on their first ever apprentice. Jacob Morris has joined our eMarketing team, and will be working with all of our key departments during his time with the business.

What makes the Alan Day Volkswagen website so good?

The Alan Day VW website was Highly Commended in this year’s Motor Trader Awards for the sought after category of Dealer Website of the Year. It’s a highly converting website that delivers 20% conversion levels, so it clearly performs very well – but what makes it so great?

Bluesky Interactive top nationwide client poll of independent agencies

We're delighted to announce that we've achieve 1st place for client rating in the Drum Independent Agencies Census 2015 - making us the highest rated agency of our size in the UK!

Our sister company, MB Advertising, win Dealer Marketing Agency award.

Bluesky Interactive's sister agency, MB Advertising, has won the coveted Dealer Marketing Agency award at the Car Dealer Power Awards 2015.

Automotive PPC Essentials | What is CTR?

Welcome to the first in a series of quick videos on Frequently asked Automotive PPC questions. In the first installment in the series, our in-house automotive Pay Per Click digital marketing experts tell you what CTR (Click through rate) means, and some of the ways that we make sure to improve this in the paid search campaigns that we run for dealers of all sizes.

Bluesky Interactive integrate cutting edge Autochart technology into their dealer website platform

Autochart is a lead profiling technology that tracks individual visitors to dealer websites. This information can be used by the sales team to increase the sales potential of enquiries.

Please vote for Bluesky Interactive in the Car Dealer Power Awards

The Car Dealer Power Award Survey for 2015 is now live and last year we won two awards so we need your help as we want to try and do that again!

Does my website really matter? (Video)

If you find yourself asking whether your dealer website is really worth all the hassle, then this short animated video may give you the answer...

Can video help with your recruitment?

For a lot of our dealers, recruitment is an ongoing process, and finding the right people for the right jobs is of vital importance. We’re sure you’re familiar with the job hunt process, but have you ever thought about using video marketing to help you find high quality applicants?

Top Tips on Attracting More Traffic to Your Motor Trade Website

Whilst we do provide a full range of digital marketing services, we know that some car dealers prefer to handle their marketing in house. This is why we have put together an exclusive webcast on the topic. In a concise 15 minute video, we take you through the key areas that can help you get more relevant website traffic.

PPC Jargon Crib Sheet

We aim to make digital marketing as accessible as possible - so here's a crib sheet for PPC (Pay Per Click) advertising jargon...

Beating the Downwards Aftersales Trend

Research anticipates that the SMR market is set to decline 11% by 2019, after peaking in 2015. So, how can you use your website to avoid this downward curve?

We get creative for National Poetry Day with our car-themed creation!

To celebrate National Poetry Day we've written an automotive poem about all the biggest car brands. What do you think?

KPI and Measurability Advice on the CAP Extras Site

We are excited to announce that we've teamed up with the new and improved CAP Extras website to bring you some useful insights into your website and the digital marketplace.

Interested? Let us call you back

You're in good company

iVendi, Codeweavers, Google, Microsoft
Rackspace, CAP, Autotrader, Dealerplus