Our Blog

Welcome to the Bluesky blog. This is your go-to place for automotive industry news, digital marketing updates and web design know-how - make sure to bookmark this page to stay up-to-date!

Latest Articles

What Does It Mean? Introducing the Concept of an Omni-Channel Experience.

Digitally engaged dealers should be planning how they will improve the online experience for their customers (and, ideally, their sales team), and a major part of that will likely be delivering an Omni-channel experience.

NADA: What we can learn from the American Dealer Market

Now that NADA has drawn to a close we wanted to pull together some of the key things that we've picked up – both from the convention and from the American dealer market in general. So, what does the US have to teach us?

5 Ways to Update Your Quarterly Offers in Record Time

Next week is quarter change week. Getting offers online is one of the most challenging and demanding parts of a digital dealer presence. So, how can you update your offers in record time?

5 Common Myths About Social Media For Car Dealers

Social Media can be a sticky subject for our car dealer clients. Because a motor trade Twitter or Facebook account tends not to generate leads as its main focus, dealers tend to worry that it is a waste of money, or a waste of time. Read on for a few of the common social media myths we’re here to dispel.

Do real-data valuations generate more enquiries?

One of the biggest website trends of the last 12 months for car dealers has been the addition of car valuation lead generators. “Value my car” leads can now account for more than 50% of enquiries on a typical website, but do live valuations perform better than standard forms?

3 Early Warning Signs of Falling Website Traffic

Without traffic, your website means nothing. To use an old metaphor, you’ll be shouting into an empty room. Here we share 3 key areas that can tell you your traffic is falling.

Launching the CogExpress Dealer Website Package

CogExpress is a dealer website solution that offers a fully-responsive website packed with off-the-shelf dealer technology, and which is from brief to live in just 4 weeks.

What are the key elements of a dealer website?

Take this video tour to find out what features every automotive website should have!

5 Year Flashback to Dealer Websites in 2011

Car dealer websites have changed a lot in the past 5 years. Here we take a look at three websites then, and now.

5 Reasons Why Mobile Websites are a Bad Choice for Car Dealers

Find out why we think you will fall behind the competition if you have a separate mobile dealer website, rather than a Responsive Website Design.

10 Ways to Boost Dealer Website SEO

Dealer websites get traffic and visitors through a number of different online channels, one of which is via Search Engines such as Google. This post takes you through some of the key ways to boost the SEO performance of your dealer website – are you doing everything you can?

7 key elements of a dealer’s digital marketing strategy

A successful marketing strategy for a digitally inclined car dealer is part statistics, part instinct. Here are some key elements that every successful digital marketing strategy should include.

What are the Top Automotive Digital Marketing Trends for 2016?

New Year, New Digital Strategy

Car Dealer Website Statistics - Benchmarking & Best Practice

If you are interested in knowing how your website performs in comparison to other car dealers, or what the best figures in the industry are, then this is the automotive blog post for you.

Automotive copywriting and SEO webinar

Last week we treated our car dealer clients to a free webinar on copywriting for the automotive industry. Read on for the latest suggestions, tips and advice!

Interested? Let us call you back

You're in good company

iVendi, Codeweavers, Google, Microsoft
Rackspace, CAP, Autotrader, Dealerplus