Our Blog

Welcome to the Bluesky blog. This is your go-to place for automotive industry news, digital marketing updates and web design know-how - make sure to bookmark this page to stay up-to-date!

Latest Articles

5 Stats from Real Car Dealer Websites that Will Get You Thinking

If you are interested in boosting the performance of your dealer website, then these stats will probably be of interest to you. This is real, anonymised dealer website data!

How can I test my new motor trade website?

New dealer websites need testing from the agency designing them AND the client the website is for. Here's how you can test your brand new website.

Could Live Chat help your dealership?

Live chat has been one of the biggest trends of the past few years, and for good reason. It gives customers a change to communicate “live” with your company, without having to pick up the phone or walk into a dealership. So how can it benefit you?

Who Are Your Visitors? Dealer Website Demographics Explored

Dealer groups are unlikely to have access to much information about the demographics of their customers and website visitors. Here is how Google Analytics can help you to find out more!

Bluesky Interactive are Highly Commended in 3 digital categories at this year’s Car Dealer Power Awards!

We’re delighted to announce that our loyal clients have voted in their masses at this year’s Car Dealer Power Awards, meaning that we have been Highly Commended for a remarkable three categories!

Non-Automotive: 5 Websites That Can Help You to Sell More

Every once in a while we like to look outside of the motor trade and find some great websites that can offer some new inspiration or fresh ideas. Let’s see what’s on the table today…

7 Competition Ideas for Car Dealer Social Media

Do you do much on Social Media? Is your car dealership always Intagramming, or maybe you have a loyal customer base on Facebook? Maybe your sales staff are experts at tweeting to people in the area planning on buying cars?Get some great new social ideas from our in-house team today.

5 Steps to Follow When Planning Your Next Car Dealer Website

How do you go about planning a new website? What do you need to think about? How do you know what the car buying public need? As leading motor trade website providers, we share the top 5 steps that will help you towards a new, exciting and objective-driven website that could change your online performance for the better.

Service Booking Issues - The Trials & The Truths

Service Booking should be a key element of a motor trade website - so why do traditional multi-step booking forms have such a high drop off rate? The Bluesky team investigate...

How can we use demographic data in our online marketing?

Last week we wrote about how to gather demographic data on your car buyers and your website visitors. Now let’s take a look at how that data can be used to help you improve your digital marketing and your customer targeting.

Using Demographics Series: How to gather demographic data.

The first instalment in our series of articles investigating how car dealers can use demographic data in their online marketing.

Design inspiration: What trends are we seeing in 2016 to date?

We are 5 months into 2-16 - so it's the perfect time to identify this year's web design trends. What's hot, what's cool, and what can car dealers take inspiration from?

The 10 Most Common Problems with Car Dealer Websites

As a digital marketing agency we’re ideally positioned to share some of the most common missed opportunities with a dealer’s website presence.

How Bluesky Interactive Stays at the Cutting Edge of Dealer Websites

Ever since Bluesky Interactive were first to the dealer marketplace with Responsive Design, we’ve aimed to stay at the cutting edge of technology. From working with third parties through to developing exciting products with our in-house tech team, we’re always beavering away at something!

6 Minimalist Website Designs that Car Dealers can Learn From

They may be simple, but that doesn't mean they don't have lessons for the automotive market.

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