Internet Marketing Agency
Three things you need to know before you choose an SEO company
Most car dealerships have come to the conclusion that Search Engine Optimisation (SEO) is an absolute must. Along with Google AdWords SEO is an excellent way to increase traffic to your website.
1) Search Engine Optimisation (SEO) Is Free. Isn't it?
The perception of SEO is that it is a totally free way to increase traffic to your website. The fact of the matter is that although SEO may often be free in terms of direct cost the drain on resources can be huge - in addition to the vast amount of research required, well optimised sites need to be regularly reviewed and adjusted in order to maintain their position.
When you consider the cost in terms of time, effort and human resources you might ask yourself "is this really worth doing in house?" For more information on outsourcing SEO contact Bluesky Interactive today.
2) SEO: Beware Men In Black Hats
It is often said that there are two types of Search Engine Optimisation:
a. White Hat
The White Hat approach will invest time building your site up so it ticks all the correct boxes with Search Engines and ranks well.
b. Black Hat
The alternative might use every trick available to deceive Search Engines into ranking your site highly without providing what the user really wants.
You are probably now asking yourself "Do I really care if my SEO firm are black hat or not as long as they get the job done?" The answer to this question should be "yes" and here's why: Black Hat SEO specialists are in many ways similar to drug cheats in the Olympics - they achieve great success until they get found out, and then the consequences are extremely severe. Although Black Hat SEO companies may provide you with some success in the short term, when their tricks are discovered (and they will be) like the drug cheats you will be punished. For example, a website might lose its rank in the Google index and in some cases expelled altogether. Imagine the impact that will have on your Internet traffic and your business.
3) Search Engine Optimisation is about Sustainability and Development
With search engine optimisation patience is essential. SEO takes time, search engines take time to index your website and changes don't happen overnight.
SEO is largely about evolution, rather than revolution. Sometimes you may achieve big improvements initially, you need to keep working all the time to sustain and improve your current position. This is why unlike some agencies Bluesky Interactive charge a monthly fee instead of a single payment.
How do I move the SEO of my website forward?
The benefits of contacting Bluesky are:
- Years of SEO experience - meaning that you get the benefit of high quality SEO knowledge.
- Sustained Effort, No Cut and Run - you don't need to worry about spending your time week in week out optimising your website. You can concentrate on reaping the benefits of your increased web traffic safe in the knowledge that Bluesky are always looking after your SEO interests.
- White Hat SEO - with Bluesky you don't need to worry about Black Hat SEO and its consequences. We are 100% committed to White Hat sustainable techniques that will deliver you long-term positive results.
What to do next?
Take the next step to getting more traffic to your site and complete our simple contact form or call 08451 255 855.
