Internet Marketing Agency

In the past many Dealers considered the purpose of having a website was nothing more than to offer visitors an online brochure. Our clients are now becoming much more sophisticated in their online requirements. They are demanding internet marketing solutions that can drive traffic to their website. At Bluesky Interactive we have kept pace with this change and can offer our clients a range of initiatives to drive more traffic including AdWords, html emails, SEO etc.

As well as the launch of our own new website, we have also put the following client sites live:

Greens Motor Group - a Vauxhall, Fiat and Saab retailer with approved Mercedes-Benz and Alfa Romeo Aftersales. They also cover the south east for Brabus performance, conversion and styling.

Henrys Group - a well established Glasgow based family-run business, with both Honda and Skoda franchises.

Windrush Aftersales - offering servicing and aftersales care for Volkswagen, Audi, Seat and Skoda in Maidenhead and Slough, Windrush aftersales is part of the Windrush Group.

Labels: Clients, New Sites

Trademarks are often a tricky subject when it comes to setting up Google Adwords. It hard to know which terms are trademarked and which are not. Historically a term such as "Vauxhall" or "Ferrari" being trademarked has meant that no Google AdWords advertisers are able to display their adverts using them as keywords or use the trademarked terms in the advert itself.

This situation has now changed. Our contact at Google explained the changes and they are basically this: adverts can now appear using trademarked terms but you still cannot use the specific trademark in the text of your advert.

There are pros and cons to these changes from the car dealers' perspective. The positive side of this means that you can now attack your competitors on their own brand names. For example you could have your Porsche advert appear every time some one typed in "Ferrari", although there probably won't be much pay back in doing this as Google's quality systems will make any clicks you get from this word very expensive and the likelihood of getting clicks is minimal. The cons of the change to the trademark rules from a car dealers point of view is that competitors from other franchises can advertise on your franchise and can now even advertise on the name of your dealership regardless of if you have a trademark on the name.