Internet Marketing Agency

Trademarks are often a tricky subject when it comes to setting up Google Adwords. It hard to know which terms are trademarked and which are not. Historically a term such as "Vauxhall" or "Ferrari" being trademarked has meant that no Google AdWords advertisers are able to display their adverts using them as keywords or use the trademarked terms in the advert itself.

This situation has now changed. Our contact at Google explained the changes and they are basically this: adverts can now appear using trademarked terms but you still cannot use the specific trademark in the text of your advert.

There are pros and cons to these changes from the car dealers' perspective. The positive side of this means that you can now attack your competitors on their own brand names. For example you could have your Porsche advert appear every time some one typed in "Ferrari", although there probably won't be much pay back in doing this as Google's quality systems will make any clicks you get from this word very expensive and the likelihood of getting clicks is minimal. The cons of the change to the trademark rules from a car dealers point of view is that competitors from other franchises can advertise on your franchise and can now even advertise on the name of your dealership regardless of if you have a trademark on the name.