Internet Marketing Agency

Google's Adwords geographical targeting has in the past been unreliable at best. Previously Google used the IP address of the computer carrying out the search query to determine the location of the search. This was an unreliable method for a number of reasons with the main reason being that often a computer's ISP (Internet Service Provider) was nowhere near the original computer which submitted the query to Google.

Fortunately there is now a partial solution to the problem as well as using the IP addresses Google is now using relevant location based words to determine the area of the search. For example if someone types in "Saab in Devon" Google will use the key word "Devon" to determine the area of the search.

It might not seem to be a revolutionary change, after all at Bluesky we have been using location based search terms to trigger ads for some time. It does however mean that when you want your next AdWords campaign setting up you can say things like "I want everything within a 60 mile radius of Coventry" and be confident that all the location based keywords for that area will be covered.

Labels: Internet Marketing, SEO